A passion for science. The art of branding.
The power of insights.
We are strategic marketing experts and creative explorers. We relish building new brands: from defining the values and positioning that express the brand essence to establishing the name, visual identity and tone of voice that give a brand its distinct and desired personality. To achieve this, we combine strategic thinking with ingenuity to create compelling, memorable brand names.
We are also rational scrutinizers and prudent advisors. With our extensive experience in name validation and in overcoming legal and regulatory obstacles, we help you evaluate the implications of your brand choice and identify the strongest brand name candidate.
Our goal is to transform your vision for your brand into lasting success.
OUR FOCUS IS ON SCIENCE, TECHNOLOGY AND HEALTH-RELATED SECTORS
PHARMACEUTICALS
BIOTECH
MEDTECH
CONSUMER HEALTH
CROP SCIENCE
ANIMAL HEALTH
NUTRACEUTICALS
TECHNOLOGY
NUTRITION
BRAND STRATEGY
Identifying compelling opportunities for your brand and defining its role in the world.
BRAND AUDIT
BRAND ARCHITECTURE
POSITIONING
REGULATORY CONSULTING
BRAND IDENTITY
Building and expressing your brand through concepts that reinforce your brand verbally and visually.
BRAND NAME CREATION
VERBAL IDENTITY CREATION
CORPORATE IDENTITY DEVELOPMENT
NON-PROPRIETARY NOMENCLATURE
VISUAL IDENTITY CREATION
BRAND RESEARCH
Uncovering risks and opportunities of your brand to understand perceptions of target audiences.
LINGUISTIC TESTING
INSIGHT MINING
MARKETING SUITABILITY TESTING
REGULATORY SAFETY TESTING
INTELLECTUAL PROPERTY
Clearing the brand from a trademark perspective, ensuring and defending IP rights.
IP STRATEGY
IP SEARCHING