Some tools to help you when creating or testing brand names
Healthcare companies face four key challenges when trying to develop and launch a global brand name
We help you create and secure the most suitable and most engaging name for your brand. To help you determine the scope of your brand name development or validation project and keep up-to-date with key regulations, we have pooled some useful references and resources for you.
The challenge to create a unique and compelling name that resonates with target audiences
To be certain that a name is appropriate across diverse global markets
To ensure that a name can be registered as a trademark, sometimes on a global scale
Securing approval from FDA, EMEA and other regulators
Latest regulatory requirements on proprietary and non-proprietary names.
Sources and examples of confusing names
Common medical abbreviations, symbols or dose designations known to cause medical errors and hence to be avoided plus a list of examples of confusing names.